Hello Boys
The first ready—to—wear endeavour presented by LOULOU represents the brand’s ambitious undertaking to successfully integrate its complicated luxurious aesthetic into the rushed dynamics of nowadays street wear.
By clever craftsmanship, fearless originality and extreme imagination, The New Blues is an impressive street style fashion game—changer that unfolds upon you with both clarity and obliquity, taking you by surprise with every look.
Blue denim has been mercilessly sliced, fringed, torn and patched to make room for super sized waves of exciting black sparkling beads and sequins. Little black dresses have been tastefully vandalized to produce surprising shapes and alternative tailoring. Tops have been ultra cropped, distressed and heavily accessorized with glass beads fringes, feathers and leather patches.
A powerful neo—grunge, urban couture silhouette emerges, ready to dominate the streets and to introduce you to the new fashion—literacy.
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