The House
As an ultra—feminine, fashion—literate, distinctively unique Romanian couture brand, LOULOU takes pride in its artisan techniques and exquisite choice of fabrics, as well as in its ability to craft spectacular, innovating designs which foresee and capture emerging trends.
LOULOU began its journey into the captivating universe of couture in Bucharest, in 2012, when young designer Andra Turcanu decided is was time to materialise her inner world of beauty, her childhood dreams and her specific creative vision into a fashion brand of her own.
The result was splendid, compelling and quite remarkable. It took a lot of hard work, but only 6 years for LOULOU to grow into a highly praised women’s fashion couture brand — one of the most visible labels locally, strongly appreciated in international circles as well.
Vouching to beautify women’s lives in all their ventures, LOULOU’s plans for the near future include creating outstanding Bridal collections on a regular basis and, furthermore, the launch of a clothing line especially designed for the contemporary business woman.
The Designs
It may take more than a month to create a single LOULOU piece and that says a lot about the delicate craftsmanship which goes into every hand made garment designed by the House of LOULOU.
State of the art intricacy, ultra—complex embroidery, thousands of beads, sequins and crystals embellishing sheer, delicate fabrics, intriguing tailoring twists, cascades of seemingly clashing elements and deconstructed shapes — all gathering harmoniously in one perfect LOULOU design.
To simply say these are precious, highly elaborated pieces of clothing becomes an understatement and doesn’t seem to do them justice. Submerge yourself into the LOULOU universe to see these hand crafted gems for what they really are — genuine symbols of modern femininity, exquisite living creatures, fascinating works to art which capture emotions, feed imagination and create timeless memories.
Are you ready for LOULOU?

It’s because I am LOULOU, LOULOU is me… and, at the same time, LOULOU is the ultimate self-indulgence gift I want to offer women.

LOULOU is spectacular, different, unique and ‘WOW’, and it’s designed to reflect the best in you.

The Designer
Andra Turcanu

” I’ve never liked simple things “, says lively Andra Turcanu, the enigmatic creative head at the helm of the House of LOULOU. For someone who’s so outspoken and vivacious, the candid designer who bares a modern resemblance to movie icon Audrey Hepburn keeps a quiet low profile, the same contradictory way her luxurious couture creations successfully incorporate and blend with versatile street—style opposites.

” Instead “, she adds, ” I have always enjoyed a challenge and wanted to truly innovate in the field of fashion “. Her ambitious sparkling personality, indisputable attention to details and overwhelming personal exigence are visible throughout all LOULOU’s designs, as well as her clever eye for glamorous intricacy and technical background as a theatre and stage costumes designer.

” When it comes to tailoring, I’m a self-taught student who started small, with sewing buttons and stringing beads “, says Andra who created the House of LOULOU in 2012. She is a fierce, driven and humble perfectionist, simply committed to creating genuine fashion works of art.

” First of all, my designs have to satisfy me, and I am a very hard woman to please. That is why we never stop working on a piece until I feel it is ready “, says the passionate designer who’s been said to often pick up the scissors and completely change the details of a dress directly on the mannequin.

The Designer
Andra Turcanu

It’s because I am LOULOU, LOULOU is me… and, at the same time, LOULOU is the ultimate self-indulgence gift I want to offer women.

LOULOU is spectacular, different, unique and ‘WOW’, and it’s designed to reflect the best in you.

” I’ve never liked simple things “, says lively Andra Turcanu, the enigmatic creative head at the helm of the House of LOULOU. For someone who’s so outspoken and vivacious, the candid designer who bares a modern resemblance to movie icon Audrey Hepburn keeps a quiet low profile, the same contradictory way her luxurious couture creations successfully incorporate and blend with versatile street—style opposites.

” Instead “, she adds, ” I have always enjoyed a challenge and wanted to truly innovate in the field of fashion “. Her ambitious sparkling personality, indisputable attention to details and overwhelming personal exigence are visible throughout all LOULOU’s designs, as well as her clever eye for glamorous intricacy and technical background as a theatre and stage costumes designer.

” When it comes to tailoring, I’m a self-taught student who started small, with sewing buttons and stringing beads “, says Andra who created the House of LOULOU in 2012. She is a fierce, driven and humble perfectionist, simply committed to creating genuine fashion works of art.

” First of all, my designs have to satisfy me, and I am a very hard woman to please. That is why we never stop working on a piece until I feel it is ready “, says the passionate designer who’s been said to often pick up the scissors and completely change the details of a dress directly on the mannequin.