As the brand who already masters the current trend for ultra—embellished, ultra—embroidered, ultra—elegant couture party dresses, it is thrilling and intriguing to see LOULOU tapping into a new kind of sexy, infusing its traditionally glamorous silhouettes with the contemporary urban wisdom of cleverly twisted details and architectural tailoring.
The result is hybrid, audacious, ambivalent, provocative and complex — a playful vibrant extravaganza for both day and night, that paves the way to a bolder you. Sheer tulle was heavily embroidered and used in extreme, sculptural shapes, ruffled in huge arcs around the body or across shoulders.
Classic dresses were rejuvenated, jumpsuits were reinterpreted. Black tear sequins, metallic meshes, glass beads fringes and rains of gun metal crystals formed elaborated intricacies on tulle, crepe and even denim, leading to an alluring yet demure, opulent yet discreet, edgy yet innocent LOULOU AW 18/19 collection, which showcases the elusive fragility and the sheer resilience of the modern woman.
It is a great, hyper—stylized, super—defined LOULOU collection, for a woman whose journey of self-discovery and whose exploration of identity is played out in real time and is becoming increasingly compelling and fierce.
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