Privacy Policy

LOULOU is committed to protecting and respecting your privacy.

With this in mind, we’re providing this Privacy Policy to explain our practices regarding the collection, use, safety and disclosure of information that we receive through our Services. It applies to any LOULOU web or mobile view where this Privacy Policy appears.

By navigating to loulouthebrand.com website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.

The term “our online services” refers to loulouthebrand.com, our pages on third party social media platforms such as Instagram, Facebook, TikTok. The term “our services” refers to our online services.

Should you have any queries about our use of your personal data or questions that are not answered here, or if you would like more information about how we collect, use and store your personal data, you can contact us at any time by emailing sales@loulouthebrand.com or calling +40 735 922 288.

Under the data protection law, the data controller is responsible for ensuring that your data is held securely, that you are given accurate information about how your data is used, and that your rights regarding your data are respected.

The LOULOU website is owned and run by LOULOU DEVELOPMENT TIA srl.

We collect and process only the data that is required to allow us to provide our services to you.

We collect, process and retain personal information from you and any devices you may use when you navigate to loulouthebrand.com web or mobile view, by transacting, by registering an account or by participating in promotional activity and otherwise interacting with us.

We may also collect personal information from you if you physically enter our showroom or attend an event.

We collect the following data when you browse or shop at loulouthebrand.com

We process the personal data required to complete and dispatch your purchase, including your name, billing address, delivery address, payment details, mobile number, telephone number and email address. We collect your email address in order to send you confirmation of your order; we collect your telephone number so that we can contact you if there are any issues with the order.

We collect your email address when you sign up to receive the LOULOU Newsletter.

If you register for an account at loulouthebrand.com, we collect your name, email address, password, country, day and month of birth and additional information regarding your favorite styles and your marketing preferences.

When you contact our Customer Care team, we may collect additional data to help us resolve any queries relating to your order, delivery, payments, marketing, the website or any other queries.

We collect and process data about your browsing on loulouthebrand.com, including the pages you visit and how you interact with these pages. If you have registered for an account, we collect browsing data about your access to the dedicated areas of the website. This is so we can optimize and personalize your experience with us. 

If you are a customer of loulouthebrand.com, or if you have given us your consent, we collect and process your personal data for direct marketing activities.

If you provide us with someone else’s data — for example, if you purchase a product to be delivered to a friend or as a gift we will collect and process the personal data required to complete the transaction such as the name, delivery address and other contact details for your friend. If you are receiving an item as a gift, we will process your data only to fulfil the gift request and our contractual obligations.

We collect and process your personal data for the following purposes:

a) To fulfil our contract with you, including taking payment, shipping and delivery;
b) To provide you with relevant information about our products and services via our marketing communications and advertising;
c) To help you take full advantage of our website, including placing and holding items in your shopping bag and using services such as the Wishlist;
d) To improve the performance of our website and our promotion of the website;
e) To allow our Customer Care team to help you with queries and requests.

Under the Law we must have a valid reason for using your personal data and we may not collect, store or use data about you that is not compatible with that reason. There are four valid reasons for our use of your personal data:

a) Most of the data we collect from you is necessary to allow us to fulfil our contract with you or to enter into a contract with you e.g. you provide a billing address and email address when you purchase an item from loulouthebrand.com so that we can process your payment and send you order confirmation.
b) In certain circumstances we will ask for your permission or consent to use your personal data e.g. if we would like to send you marketing information about items we believe may be of interest to you via email. If you have given your consent to our use of your personal data, you are entitled to withdraw this consent at any time.
c) We may also have a legitimate interest in using your personal data e.g. to ensure that the content of our website is presented to you and your device as effectively as possible, or to ensure that our marketing communications are relevant to your interests. If this is our reason for using your data, we must make sure that our interests do not override yours and you are entitled to object to this use of your data.
d) Lastly, we may be required to use your data to meet a legal obligation or to protect your interests e.g. we may exchange information with other specialist organisations for the purposes of fraud detection and credit risk reduction and we will retain financial data long term to meet our statutory obligations.

Your personal data will be processed by the internal staff of LOULOU who have been specifically trained and authorized for this processing.

Your personal data will also be transmitted to other third parties than those we use to provide our services; these parties have been rigorously assessed and offer a guarantee of compliance with the legislation on the processing of personal data. These parties have been designated as data processors and carry out their activities accordingly.

The third parties in question belong to the following categories: banking operators, internet providers, couriers; companies that carry out marketing activities, including social media organizations; companies specializing in market research and data processing; companies offering contact center services; companies providing publishing and distribution services.

Under some circumstances we may be required to disclose or share your data without your consent, for example if we are required by the police, the courts or for other legal reasons. Your data may be transmitted to the police, judicial and administrative authorities, in accordance with the law, for the investigation and prosecution of crimes, the prevention of and protection from threats to public security, to allow LOULOU to ascertain, exercise or defend a right in court, as well as for other reasons related to the protection of the rights and freedoms of others.

We keep your personal data for a limited period of time in line with our data retention policy. The specific retention period will vary according to the reason for processing your personal data. After this period, your data will be permanently erased or otherwise irreversibly rendered anonymous.

Your personal data are retained in accordance with the following criteria:

When you have purchased goods from loulouthebrand.com, we will retain the billing data until the end of the relevant accounting period, normally seven years from the billing date;

When you make a payment, we will retain your payment details up to the certification of the payment and the completion of the relevant administrative—accounting formalities regarding your right of withdrawal and the terms applied for the disputing of the payment;

When you provide us with personal data in order to use the services of loulouthebrand.com, such as marketing communications subscription, we will keep your data for this purpose until the termination of the service or until you cancel your subscription to the service;

When you give us your consent to send you marketing communications, you can withdraw your consent at any time. We will consider your consent to be current for five years from your last interaction with any email that we send you.

When you contact our Customer Care team, we will keep any additional personal data you provide that is specific to your enquiry for as long as you remain an active customer of loulouthebrand.com

You have the right to request a copy of the data that we hold about you (and we will provide this to you free of charge once we have confirmed your identity).

You have the right to ask us to correct any inaccuracies in the personal data we hold about you and to stop us using your data until it has been corrected. We want to make sure that your personal data is accurate and up to date and we will be happy to correct or remove data you think is inaccurate.

You have the right to withdraw your consent to marketing at any time by calling our Customer Care team, clicking “unsubscribe” on a marketing email. You may receive a small number of further communications immediately after unsubscribing but we will implement your request as quickly as possible.

You have the right at any time to oppose our processing of your personal data on the basis of our legitimate interest. You will need to explain the reasons behind your request and allow us to consider your request and respond.

You have the right to request the deletion of your personal data. After receiving and reviewing your request, if legitimate it will be our responsibility to cease processing promptly and to delete your personal data.

You have the right to receive a copy of your data that we process based on your consent or on the basis of a contract with you in a standard format. If you wish, where technically possible, we can transfer your data directly to a third party indicated by you.

We protect your personal data with specific technical and organizational security measures aimed at preventing your personal data from being used illegitimately or fraudulently.

In particular, we use security measures that guarantee: encryption of your data; the confidentiality, integrity, and availability of your data as well as the resilience of the systems and services that process them; the ability to restore data in the event of a data breach. Furthermore, LOULOU undertakes to test, verify and regularly evaluate the effectiveness of technical and organizational measures in order to guarantee continuous improvement in the safety of processing.

We keep our Privacy Policy under regular review in order to reflect changes in our services and in privacy regulation. This Privacy Policy was last updated on March 3, 2022. LOULOU reserves the right to make changes to this privacy policy from time to time.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.